We bring expertise into your business and support you every step of the way. We train you up until you don’t need us anymore.
Below is a breakdown of our most successful client workshops. Please get in touch if you’d like to see how we can support you and your business.
Here we’ll look at the importance of storytelling and building a strong narrative for your business. We’ll look at real-world examples of this being done well and badly. We’ll provide a practical framework that makes it easier for you to communicate your story and easier for your audience to understand it.
Here we take the basics learnt in Part 1 to create a clear and concise sales narrative. We’ll look at how to leverage the psychology of memory to make a lasting impression. We’ll break a few of the English language rules we learnt in school to ensure our communication is clear and concise. We’ll create a sales narrative to be used at every touch-point.
Here we’ll look at how the marketing approaches of startups and scale-ups need to differ to that of more established businesses. We’ll explore Gardn’s proto-marketing approach and how it ensures sales insights drive marketing decisions - rather than the other way around.
We’ll use the progressive Chief Commercial Officer role as a framework for ensuring product, sales and marketing are harmonised.
In this session we’ll focus on the first 15 minutes of any interaction with a new customer. It’s in these first 15 minutes that many opportunities are thrown away. We’ll look at how to connect and sell into complex organisations.
Most importantly, we show you how to get prospects to stop and listen. We will focus on your role as the ‘problem solver’ and the principles behind people saying yes. We’ll use practical, real-world examples and demonstrate how most successful sales avoid ‘the pitch’ entirely.
Here we look at how to leverage your sales and product narratives to answer a brief. We’ll look at how to reframe questions to tell your story. We’ll look at how you organise your sales materials into content modules to use again and again. We’ll help you dissect the information a brief is really looking to answer and how you can help refine the brief for them. By the end of this module, you’ll be able to respond quickly to complicated briefs and send better responses.
Negotiation is an implicit and often unspoken part of selling to organisations. It starts with the first thing you communicate. It’s often misunderstood by both parties. Here we look at how we achieve successful compromises. We’ll discuss and test negotiation best practices and see how to spot high and low value propositions from both party’s perspectives. We’ll ensure you put your best foot forward before a negotiation even starts.
Here we’ll bring several of the lessons we’ve learnt so far into non-written form. We’ll look at how to organise your internal storage system, ensuring you’re prepared and not reactive in answering questions. We’ll look at how to reframe questions to provide the information you want to share. We’ll show you how the best public speakers stay calm and collected at the most difficult of moments.